saturday, november 14 · washington, dc
it’s already alright
Live conversations with builders and founders about fear, doubt, and the courage it takes to start. For anyone holding onto an idea they haven’t started yet.

why this exists
Most of us believe we’re meant for something more. Maybe it’s the book we want to write, the art we hope to make, or the business we aspire to build. To get there, we have to start. But sometimes fear, doubt, and uncertainty get in the way, and we never find out what could have been possible.
Whenever I hesitate to start, I remember three words my 79-year-old mother always tells me: “It’s already alright.”
No matter how things turn out, I’ll be okay. My worth isn’t tied to whether I succeed or fail. It’s a lot easier to bet on yourself when you know and believe that.
What if we all had the confidence to start?
That’s what inspired me to create it’s already alright, a live event series about overcoming the emotional barriers to starting. Through conversations with builders and founders, we explore not just what they’ve built, but who they had to become to make it happen.
Here’s to starting.
what you leave with
- BeliefAnything is possible, and your idea is worth starting.
- CommunityA room of people who get it and want to help.
- A first stepPractical advice for moving past the fear.
the next event
all events →Honest conversations with builders and founders about what they built, and who they had to become to build it.
People who have an idea and haven’t started yet.
Maybe it’s a company, a book, a podcast, an event, or your own consulting practice. You’ve thought about it for a while and you’re not sure you can do it. You’re who we have in mind. People who have already started are welcome too, especially if they remember what it felt like to begin.
Wine and empanadas, two conversations, questions, live music, then time to talk.
Most evenings start at 6:00 pm and run about three hours. The exact time is on each event page. You’ll have time to settle in with a glass of wine and something to eat. James welcomes everyone, then hosts two conversations with guests. After that, the room asks questions. A musician plays, and the rest of the night is for talking with the people around you.
You choose what your ticket costs, including nothing.
We’d rather fill the room with the right people than with the people who can afford it. What guests pay covers the venue, food, wine, and the musician. Paying more helps keep the door open for someone else. What you pay is never shared and has nothing to do with whether you’re approved.
To keep the room small and the conversation honest.
There are about 50 seats. We read every registration and try to bring together a room where people feel safe saying true things. Approval isn’t about status or experience. You’ll hear back by email either way.